Topland, the exclusive partner of the global Hidden Disabilities Sunflower initiative in the Middle East, has signed a Memorandum of Understanding (MoU) with Saudia Group and Ynmo, reinforcing a shared commitment to social sustainability and inclusive travel.

The agreement aims to empower individuals with non-visible disabilities and their families by enhancing accessibility and support across all stages of the travel journey. Through this collaboration, the partners will work together to improve awareness, training, and customer experience, ensuring a more inclusive and seamless travel environment.

This strategic partnership reflects Saudia Group’s ongoing commitment to social responsibility and accessibility, while further strengthening the adoption of the Hidden Disabilities Sunflower initiative across the region.

The MoU marks a significant step toward creating a more inclusive travel ecosystem that recognizes, supports, and empowers people with non-visible disabilities.